Words to Grow On

Smith + Hawken was all about producing super-slick, truly-beautiful catalogs that a customer would want to keep for a long time. I collaborated on several of them, providing the text for covers and intro spreads, product stories and descriptions, and everything in between. Read on.

The Sweet Smell of Success

I was part of a creative crew hired to give Macy's print advertising a completely new look. The finished result? Pieces like this with more streamlined spreads and a clearer brand voice. The makeover was tested in one of the retailer's key markets, San Diego, and received such enthusiasm that it was eventually introduced into all West Coast markets.