American Style. From Beginning to West End.

In Spring 2008, Banana Republic made its European debut with a new flagship store on London's famous Regent Street. Here are some of the launch pieces for which I provided the original words - taglines that convey the arrival of American style to a major European destination - all with a touch of the brand's signature wit.

Have a Sexy Holiday

This holiday brochure, touting the brand's online boutique, yearned for a message that matched the sizzle of its campaign. So here's what I wrote. The piece was featured in Retail Ad World's June 2002 edition.